A Service For Professionals Monday, November 20, 2017
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The Ghanaian Heat is on in Denmark

The new Ghanaian ambassador to Denmark, H.E. Amerley Ollennu Awua-Asamoa, is excited that Her Majesty the Queen of Denmark has chosen Ghana as the destination for her first official visit to Africa for 10 years.

“This is the first royal visit to Ghana since HM Queen Elisabeth of UK visited Ghana in 1999,” she said at a premeeting in Denmark Wednesday for the representatives of some 40 Danish companies, who have registered for the accompanying business delegation 23-24 November.

“We have big expectations. Ghana needs Danish technology, knowhow and competences to exploit the huge potential we have, and which Danish companies can benefit from, and remember, Ghana is also a step stone to the huge West African market.”

Cultural similarities and differences The ambassador also used the occasion to introduce the Danish companies to Ghanaian culture:

“Danes and Ghanaians traditionally get along well together. We share the same kind of humor, but there are also differences. Danes are very forthright and tend to go straight to the point, while we Ghanaians enjoy what Danes would call small talk. But it serves a purpose of getting to know each other, so don’t see this as a nuisance,” she advised the participants.

Ghanaian cuisine Amerley Ollennu Awua-Asamoa also announced that the Ghanaian embassy will invite the participants in the business delegation to a more informal premeeting to prepare them for the trip to Ghana.

“Here, you will – among other things – get a chance to taste Ghanaian food so you are in a better position to order your meals in Ghana,” she said.

The Heat Is On The Danish ambassador to Ghana, Tove Degnbol, was in Denmark to also address the meeting. She used the opportunity to introduce the new magazine and short films “From Aid to Trade, The Ghanaian-Danish Partnership in Transition”, produced for the Royal Danish Embassy:

“The period 2013-2020 marks a transition of the Ghanaian-Danish partnership: In 2020, the development cooperation shall be phased out, but it only signals the start of a new partnership with more emphasis on commercial cooperation. And this new partnership builds on a strong foundation: Danida is a brand name in Ghana and can open doors for Danish companies – and we at the embassy stand ready to assist. What is more, several Danish companies are already active in Ghana, some have even been there for decades.”

So, optimism rather than regrets that the development cooperation is being phased out, dominated the meeting. And as the Ghanaian ambassador to Denmark, Amerley Ollennu Awua-Asamoa, amply put it: “The heat is on.”

Distributed by APO Group on behalf of Embassy of Denmark in Ghana.
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